Brand guidelines for partners
How to show Sparkling in your posts, videos and on your site: words you can reuse, the logo, colors and type, and the rules every post follows.
Who we are, in words you can reuse
Use these lines as they are – in bios, captions and video descriptions. Click one to copy it.
Logo
White versions go on dark backgrounds, black versions on light ones. The icon is for avatars and tight spaces. SVG is preferred.
Clear space and minimum size
Clear space
Keep 1/3 of logo height empty on every side. No text, stickers or other logos inside it.
Minimum size
Full logo: at least 180px wide. Where there's no room for it, use the icon. Icon: at least 48px.
Backgrounds
Plain light, plain dark or a brand colour. On photos, only over a calm area or a dark scrim.
What not to do
Colors
Main colors carry every post, additional colors are accents. Click any swatch to copy its value.
Typography
GT Standard for headlines and copy, GT Standard Mono for tags, labels and numbers.
Before you post
- Post kit assets as is, with your referral link
- Write your own copy for our visuals
- Translate captions
- Change the logo, colours or fonts
- Promise returns or show made-up profits
- Run paid ads on brand keywords without approval
- Pose as an official Sparkling account
Product screenshots
- Use the approved screens from the kit
- Keep them inside the phone mockup or white border
- Crop to focus, leave the UI as it is
- Edit balances, PnL, prices or percentages
- Post your own trades as proof of profit
- Show leverage above 1x
Words that never appear
Promised returns
guaranteed, risk-free, passive income, can't lose, easy money
Casino talk
jackpot, 100x, to the moon, gamble, all-in
Pressure
last chance, before it's too late, only today, FOMO
Advice
you should buy, best investment, financial advice, signals
Comparisons
better than a bank, safer than [competitor]
Leverage
max leverage, x50, multiply your money
The risk disclaimer, in every post
Add one of these to every post, caption or video description. Click to copy.
Need something else?
Co-branded, localized or campaign-specific materials, or a question about a post – write to us, we usually reply within a day.